About Me

Hey, I’m Jessica.

I've worked in real estate since 2017, starting as a licensed agent and going on to work alongside experienced agents and teams in a variety of roles. From transactions and client relationships to listing launches and marketing strategy, I've seen firsthand what it takes to keep a real estate business moving.

And I've learned that good marketing isn't just about creating content. It's about understanding the business behind it, knowing what matters to buyers and sellers, and making intentional decisions about how an agent and their properties show up.

Before real estate, I spent more than 20 years in the restaurant industry, much of that time bartending. It taught me how to read people, communicate clearly, think quickly and keep things moving without making them more complicated than they need to be.

That is exactly how I approach marketing.

Most real estate professionals don't need another list of marketing ideas. They need clarity about what matters, where to focus their efforts, and how to make their marketing work together.

That's where Founder & Frame comes in.

I work with agents and teams to connect the bigger picture—from how they position their personal brand to how they launch listings, develop content, and build visibility across digital platforms.

My approach combines strategic thinking with practical implementation, helping agents move beyond disconnected marketing efforts toward a more intentional, cohesive presence.

Sometimes that means developing a thoughtful strategy for launching a listing. Other times, it's helping an agent strengthen their personal brand, align their digital platforms, or create a more consistent approach to staying visible.

Every agent's business is different, and I believe their marketing should reflect that.

My goal is to bring experience, perspective, and practical solutions to the table—helping agents make more intentional decisions about how their businesses and properties are represented.

Because at the end of the day, you are the brand.

I just help frame it.

  • “Jessica has taken so much stress off my plate by providing outstanding marketing support and making sure everything is done right.”

    “I have been working with Jessica for over five years.  Jessica has been so great to work with. She is reliable, organized, creative, and incredibly professional. No matter what I need, she's always responsive, thoughtful, and pays attention to every little detail. She has taken so much stress off my plate by providing outstanding marketing and support and making sure that everything is done right. Beyond her talent, Jessica is simply a wonderful person who is easy to work with and truly cares about success of those she works with. I'm so grateful for all she has done for my business and I would recommend her without hesitation to anyone who's looking for exceptional marketing support.”

    — Kim Jackson, Keller Williams Premier Realty, Stillwater, MN

  • "Our brand now has a cohesive, long-term plan in place."

    “Jessica has been instrumental in reshaping how we approach our audience. She thoroughly researches our marketing strategy and constantly evaluates it to make sure it is actively accomplishing our goals. Because of her sharp eye for strategic marketing, I truly feel our brand now has a cohesive, long-term plan in place. Jessica brings a creative flair to her work, and her efforts have been directly responsible for maximizing our listing visibility. Our marketing is truly in the best hands to make our vision visible to the world.”

    — Caryn Henriksen | Atria Real Estate Group | Keller Williams Premier Realty | Woodbury, MN

  • "Jessica has a unique ability to take a vision and turn it into something polished, purposeful, and aligned with your brand."

    "I had the pleasure of working with Jessica when I was launching Summerlyn Realty, and she was an incredible resource during those early stages of building my business. I would give her ideas, projects, and marketing tasks, and she consistently brought them to life with creativity and professionalism. Jessica has a unique ability to take a vision and turn it into something polished, purposeful, and aligned with your brand. She is thoughtful, organized, easy to collaborate with, and genuinely invested in helping your business succeed. If you're looking for someone who can help you build, refine, and elevate your brand, I highly recommend Jessica with Founder and Frame!"

“Reliable"

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"Organized"

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"Creative"

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"Incredibly Professional"

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"Pays Attention to Detail"

“Reliable" ✳︎ "Organized" ✳︎ "Creative" ✳︎ "Incredibly Professional" ✳︎ "Pays Attention to Detail"

Let’s Talk About What You Need

Let's talk about your business, your visibility goals, and what you're hoping to accomplish.

Whether you're looking to strengthen your digital presence, develop a more intentional listing strategy, or explore ongoing support, I'd love to hear what you're working toward.

No pressure or obligation. Just a conversation to see if we're a good fit.

Schedule a Complimentary Discovery Call